The architecture looked rather familiar ...
so a bit of background .
The Heads of Ayr Holiday Camp is a holiday camp located near Ayr in South Ayrshire, Scotland. It is currently run by Haven Holidays. When originally opened in 1946, it was named Butlins Ayr, but in 1987 was renamed Wonderwest World. Since being taken over by Haven Holidays it has been renamed Craig Tara.
During the Second World War the Admiralty, who had already taken over his camp at Filey, asked Billy Butlin to construct two new camps; one in North Wales and the other in Scotland. Butlin found 85 acres (34 ha) on the coast neighbouring the Heads of Ayr.[1]
In 1946 after the war had ended, Butlin took back ownership of the camp from the Admiralty and Butlins Ayr was opened to the public after some reconstruction work
http://en.wikipedia.org/wiki/Heads_of_Ayr_(holiday_camp)