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Originally Posted by Gypsum_Fantastic
It produces the 'yeah, that's right' response, i.e. someone reading Littlejohn or Heffer or one of the other articles in the Mail will mumble to themselves 'yeah, that's right'. How many times would a Scotsman do that with The Herald or Daily Record?
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I have a passionate hate of Heffer. I don't think I've ever agreed with a word out of his bloody mouth. He's a bloody ignorant oaf in my opinion.
The Daily Mail does appeal to populism, perhaps in a way that most tabloids (or indeed broadsheets) wouldn't. A good thing? Not in my opinion, but I'm usually quite far away from the views of the majority...
Incidently, I edited a student newspaper once. Only way to get something decent to read...